Social media is misunderstood, even now. Its reputation as a dull hotbed of whinging and photos of food is very much still prevalent. For businesses to subscribe to this perception is a huge mistake. Social media is not trivial, it is a cultural force that will overtake you if you don’t channel it. Too many people overlook the fact that social media is made up of people.

People who you can turn into customers with the right approach. Social media is deceptive. Its reputation belies its significance. It is teeming with potential, which can be unlocked with the right approach. That’s where we come in.

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